A Live Workshop with Ixchel Lunar
Sell It Twice
For founders whose best work is already written, but buried in their own files.
For founders whose best work is already written, But buried in their own files.
Monday September 28th AT 11AM CST / 1PM EDT
$197 · 120 minutes live · recording + Obsidian starter vault included
By the end of the two hours, you leave with your Content Manifesto Vault: a month of posts, finished. Twenty lines your soul clients wish they could say, three carousels, three hooks, and a sales piece, all in your voice. They come home written, ready to post. Built from your soul clients' own words and your own, so it reads like you and lands like you meant it, without diluting the work or sounding like everyone else.
Charlice Hurst
“Working with Ixchel, I found the deep clarity I needed to move forward. More money made in a month than in a long time.
I highly recommend Ixchel to anyone looking to operate from their inner wisdom and bring a sacred vision into reality.”
Kelly Diels
"I want to get into flow more easily and use my time differently. I want to finish my book! That’s why I asked Ixchel to coach me. Their work with me was literally time magic. So much of what they asked me to put in place in my life, I would NEVER have thought to do on my own — and it’s genuinely working."
After years of building the work, and still starting the sales page and social content from nothing.
The problem was never that you know your own offer too poorly.
The language that actually sells it came out of your soul clients' mouths months ago, on calls and in feedback emails and in one long DM you meant to save. It went into a folder. Now it is eleven at night before a launch, that folder is closed, and you are writing from memory again.
Memory hands you your own words back. Your soul clients do not use your words.
And when you do reach for a tool to speed it up, it hands back something flat. You can hear it. It sounds like everyone. It does not sound like you.
Once you can see what they said, everything downstream gets easier.
The headline stops being a guess. Your sales page and social media start to sound like the inside of your client's soul, because that is where the sentences came from. And launch week opens with something already in front of you.
More sales, in less time, with far less floundering.
You've invested in getting clear on this.
The brand strategy. The messaging intensive.
The copywriting course you actually finished.
The customer research template you filled in once, honestly, and never opened again.
And you still have:
A sales page that reads well and converts like a shrug
Launch weeks that open with a blank doc and a deadline
Testimonials you cannot find on the day you need one
The sense that the good sentence exists somewhere, but not in front of you
None of that is a discipline problem. Colonial productivity culture pays for new output and nothing else, so an archive reads as clutter instead of inventory.
Every tool you own was built to store things rather than answer questions. Somebody still has to go in and pull your soul clients' own words back out.
That's what this workshop does.
Say this before you open a single folder: "The sentence already exists. I am going to go get it." Manifestation without the walk to the file is a wish. This is the walk.
REGISTER TO JOIN US LIVE ON:
Monday
The energy of the day is 2 Toj in the Maya Calendar, reciprocity and sacred fire.
September, 28th
11AM CST
10AM PDT (US)
12PM CDT (US)
1PM EDT (US)
6PM CET (Europe)
Enrollment Closes September 26th:
After this workshop, you’ll have:
Your Content Manifesto Vault: a month of posts, finished and ready to publish. Twenty lines your soul clients wish they could say, three carousels sequenced to spread, three reel hooks, and one sales piece. All in your voice.
The engine that made them, yours to keep: your Client Language Map (what your soul clients want, in the words they used) and your Voice File (how you actually sound). The two files are why the Vault reads like you and not like the paragraph everyone else is posting this week.
The exact phrases your soul clients use for their problem, ranked by how often each comes up.
The core problem your soul clients name plainly that your current page has never mentioned.
A way to make the next month of posts before every launch, without me.
The Second Brain Lite Edition Obsidian starter vault, included with your ticket, so everything you build today has somewhere to live on your own machine.
The recording, so you can run it back at your own pace.
What a finished post looks like
Here is the shape of one. A single line your soul client wishes they could say, set in your type, ready to post. No quotation marks, because it is not a quote from someone famous. It is the thing your soul client has been thinking and has not said out loud yet. You leave with twenty of them, plus three carousels and three hooks built the same way.
Every line comes from a real mouth. I ran the same prompts on my own soul client files before I ever taught this, and the sentence that came back was one I had never put on a page: my clients rebuild work they already own. One of them checked four places for a worksheet she wrote herself, could not find it, and made it again. That line went straight onto a card. Yours are sitting in your files right now.
Under the cards sits the engine that made them: your Client Language Map (what your soul clients want, in their words) and your Voice File (how you actually sound). You keep both. They are why the cards read like you, and not like the same paragraph everyone is posting this week.
Three finished cards, every line built from what a real soul client said. Twenty come home with you.
Where the work goes to live
Every ticket includes the Second Brain Lite Edition, the furnished Obsidian starter vault. Unzip it and it opens in Obsidian already arranged: the folders, the plugins configured, a Start Here note, the prompts saved inside, and a landing spot waiting for your Content Manifesto, Client Language Map, and your Voice File. A short mini-course walks you through the install. Give it ten minutes before or after the workshop.
Nothing in the workshop needs it. The room runs in a plain browser chat, and that is the point: the chat forgets by tomorrow. The vault is where your Manifesto, Map and your Voice File keep living, in plain files, on your machine, ready before the next launch. (It is also the same shape Stellar World Code and OoSo Studio build on, so what you set up today carries straight into either one.)
In this workshop, you’ll learn to:
Tell a soul client sentence from a marketer sentence, which is most of the work
Pull selling language out of material you already have, instead of inventing it
Hear the difference between your own voice and the flattened one the generic tools give back, and teach the tools the difference.
See which of your soul clients' problems your marketing has been quietly skipping
Decide what to write next from evidence rather than from a guess
Turn those words into a month of posts you can publish: statements, carousels, and hooks.
Read one soul client sentence aloud to the group, in their words, before you write a line of your own. The room hears it land. So do you.
Make one sale turn into hundreds.
You sold it once. Sell it twice.
And again, and again, and again.
Make one sale turn into hundreds.
You sold it once.
Sell it twice.
And again, and again, and again.
Meet Your Guide:
Ixchel Lunar (they/them)
I've spent over a decade helping soulful founders whose bodies of work run deep, getting clear on who their work is actually for, and finding the language that makes those people recognize themselves on a page and then book.
Twenty-five years of brand and web development sit under that. I have spent years reading people's client material up close: call recordings, feedback, offboarding notes, the long DMs. A soul client sentence and a marketer sentence do not sound alike once somebody shows you where to listen.
In this workshop, we point all of that at your existing work.
My work is for those who live outside the lines: queer mystics, mixed-lineage holders, creative founders, diasporic rebels, neuro-emergent practitioners, and sacred misfits ready to lead without burning out.
I was born on Nisenan land (colonized as Sacramento and Fair Oaks, CA). I write, work, and live in the highland forest of the traditional, unceded, and stolen lands of the Totonac, Nahua, and Mexicah, past, present, and future, in what is known as Coatepec, Veracruz, Mexico.
You don't need a big audience to get something out of this.
You need a real one behind you.
Followers who have told you things.
Soul clients who wrote you something back.
Three years of material or twenty.
Tidy, or scattered across four apps and a screenshots folder.
If the work is good and the page hasn't caught up with it yet, you are in the right place.
Register Now ↓
How it Works
1. Take your seat by enrolling. The pre-work email arrives straight away.
2. Name the sale. One sentence, written by hand: "I am selling ___ to ___ again." Tape it above your screen. Every file you pull from here on answers to it.
3. Gather two small piles: ten to twenty pieces where your soul clients speak in their own words, and ten to twenty where you sound most like yourself. One afternoon does it.
4. Show up live on September 28th. 2 hours, camera optional.
5. Leave with your Content Manifesto Vault (a month of posts), the two files that made it, and the recording in your inbox.
6. At the end, I give you a sneak peek at Stellar World Code, where those two files become eight, built on your chart and your Human Design, running inside your own second brain on your own machine. Your workshop fee comes off it.
$197 — What You Receive
Everything you need is in the room.
Deliverable 1 (the live build, 120 minutes → your Content Manifesto Vault). In two hours together, we build your Content Manifesto Vault from the material you brought: twenty lines your soul clients wish they could say, three carousels sequenced to spread, three reel hooks, and one sales piece, all in your voice. You leave with them written, not notes on how to write them. PLUS: Before you sleep on the 28th, one of your twenty Manifesto lines gets published. The Vault is inventory. Posting the first card is the vow.
Deliverable 2 (the engine, yours to keep). The Client Language Map (your soul clients' problems ranked, their exact phrases labeled by source) and the Voice File (how you sound, on the page). The two files are what make the Vault yours instead of generic, and they make the next month of posts, and the one after that.
Deliverable 3 (the prompts, yours to keep). The prompts we run in the room are yours afterward. Run them again before your next launch.
Deliverable 4 (Second Brain Lite Edition starter vault). A furnished Obsidian vault, useful from the day it lands. A mini-course and a zip that opens into a set-up vault: the folders, the plugins configured, a Start Here note, the prompts saved inside. It is where everything you build today goes to live.
Deliverable 5 (the recording and transcript). Sent within about six hours. Yours to keep.
Note: nothing to install for the room itself. It runs in a plain browser chat, in Claude, ChatGPT, or Gemini, whichever one you already have open. The starter vault is in your ticket either way.
Thinking about joining Stellar World Code or OoSo Studio? Your workshop fee comes off your enrollment. Just ask me how!
Register Now
Sell It Twice
A live workshop for founders whose best work is already written, but buried in their own files.
Monday September 28th
10AM PDT | 12PM CDT | 1PM EDT | 6PM CET
Kat Burrowes
Founder of Somatic Creativity
"What Ixchel teaches about decolonizing time is vital in our modern hustle culture. There are so many practical tools and powerful practices for you to shift your relationship with time and reconnect with yourself.
Give yourself the gift of soulful devotion to your wild essence!"
Cara Jones
Story Doula
“For anyone called to unhook from old systems and bring forth work from a deeper place within, Ixchel is a pioneer, an inspiration and incredible guide.”
Lynn Pierce
Founder of Happy, Healthy, Ageless
"Ixchel teaches profound sacred processes and then brings them to your daily life so it’s clear how to implement them. I have been on a growth and spiritual path for more than 40 years and
Ixchel is a master teacher with a unique perspective to share that can change your life."
What people want to know first
Not for the workshop. It runs in a plain browser chat, in ChatGPT or Claude or Gemini, whichever one you have open. Obsidian only comes up if you install the starter vault that now comes with your ticket, since that zip opens into an Obsidian folder.
Testimonials are one source of six. Feedback emails, DM and comment text, discovery call notes, survey and application answers, and offboarding notes all count. Ten to twenty pieces is enough for a pattern to show up.
One email, one job, two small piles: what your buyers said, and what you wrote when you sounded most like yourself. Most of it is already in your inbox, from a year you have stopped thinking about. Give it an afternoon of scrolling.
A month of posts, finished in the room: twenty lines your buyers wish they could say, three carousels, three reel hooks, and one sales piece, all in your voice. You leave with them written and ready to publish, built from your own buyers' words and your own writing, not from a template.
One page that names how you actually sound: your rhythm, your words, the moves you make and the ones you never make. You build it from your own best writing, then hand it to whatever tool you already use, so the draft comes back sounding like you instead of like the internet. It is the first of the eight files Stellar World Code builds, and you leave the room with it in hand.
No. I would say so in a bigger font if the checkout let me. Nothing in the Workshop needs the vault. BUT Obsidian makes everything in your workflows better.
Yes. The replay and transcript come with your ticket, usually within a day.
Anyone still building a first client list, since a pattern needs material to sit in and yours is still arriving. And anyone hoping to come out of this with a tidy drive. That is a fair thing to want, and a different job from this one.
Sell It Twice
Your soul clients already wrote your next month of posts. You haven't pulled them out yet. I'll be there with you.
(If you have a folder called “testimonials” that you have opened twice, both times looking for something else, this is for you.)