A Live Workshop with Ixchel Lunar

Sell It Twice

For founders whose best work is already written, but buried in their own files.

For founders whose best work is already written, But buried in their own files.

Monday September 14th AT 11AM CST / 1PM EDT

$197 · 120 minutes live · recording included

By the end of the two hours you leave with two things your files were already holding: the exact words your buyers used for what they want, and a map of how you actually sound. You write your next sales page from both. Their problem, in their words. Your voice, not the internet's.

After years of building the work, and still starting the sales page from nothing.

The problem was never that you know your own offer too poorly.

The language that actually sells it came out of your buyers' mouths months ago, on calls and in feedback emails and in one long DM you meant to save. It went into a folder. Now it is eleven at night before a launch, that folder is closed, and you are writing from memory again.

Memory hands you your own words back. Your buyers do not use your words.

And when you do reach for a tool to speed it up, it hands back something flat. You can hear it. It sounds like everyone. It does not sound like you.

Once you can see what they said, everything downstream gets easier.

The headline stops being a guess. Your page starts to sound like the inside of your buyer's head, because that is where the sentences came from. And launch week opens with something already in front of you.

More sales, in less time, with far less floundering.

You've invested in getting clear on this.

The brand strategy. The messaging intensive.

The copywriting course you actually finished.

The customer research template you filled in once, honestly, and never opened again.

And you still have:

  • A sales page that reads well and converts like a shrug

  • Launch weeks that open with a blank doc and a deadline

  • Testimonials you cannot find on the day you need one

  • The sense that the good sentence exists somewhere, but not in front of you

None of that is a discipline problem. Colonial productivity culture pays for new output and nothing else, so an archive reads as clutter instead of inventory.

Every tool you own was built to store things rather than answer questions. Somebody still has to go in and pull your buyers' own words back out.

That's what this workshop does.

REGISTER TO JOIN US LIVE ON:

Monday

September, 14th

11AM CST

10AM PDT (US)

12PM CDT (US)

1PM EDT (US)

6PM CET (Europe)

Enrollment Closes September 12th:

Charlice Hurst

“Working with Ixchel, I found the deep clarity I needed to move forward. More money made in a month than in a long time.

I highly recommend Ixchel to anyone looking to operate from their inner wisdom and bring a sacred vision into reality.”

Kelly Diels

"I want to get into flow more easily and use my time differently. I want to finish my book! That’s why I asked Ixchel to coach me. Their work with me was literally time magic. So much of what they asked me to put in place in my life, I would NEVER have thought to do on my own — and it’s genuinely working."

After this workshop, you’ll have:

  • Your finished Client Language Map: one page, six parts, built from your own material in the room

  • Your Voice File: the first clean read of how you actually sound, pulled from the writing where you sound most like yourself.

  • One sales draft that runs both together: your buyer's problem, in their words, told in your voice instead of the flattened one the tools hand back.

  • The exact phrases your buyers use for their problem, ranked by how often each comes up

  • A headline and an opening you can put on your next sales page this week

  • The one problem your buyers name plainly that your current page has never mentioned

  • A way to do this again before every launch, without me

  • The recording, so you can run it back at your own pace

What a finished Map looks like

Here is the shape of it: one page, six parts. The problems your buyers name, ranked by how often each comes up. Their exact phrases, kept word for word and labeled by source. The vocabulary they use for their own situation. The marketing words that never leave their mouths, and when each problem shows up.

I ran the same two prompts on my own client files before I ever taught this. What came back was a problem I had never put on a page: my clients rebuild work they already own. One of them checked four places for a worksheet she wrote herself, could not find it, and made it again. This workshop exists because that sentence was sitting in my files. Yours are holding something like it right now.

A sample Map with stand-in phrases. Yours gets built in the room, from your files. The Voice File sits beside it: a page that names your rhythm, your words, the moves you make and the ones you never make. Yours gets built in the same room, from the same afternoon of gathering.

In this workshop, you’ll learn to:

  • Tell a buyer sentence from a marketer sentence, which is most of the work

  • Pull selling language out of material you already have, instead of inventing it

  • Hear the difference between your own voice and the flattened one the generic tools give back, and teach the tools the difference.

  • See which of your buyers' problems your marketing has been quietly skipping

  • Decide what to write next from evidence rather than from a guess

Make one sale turn into hundreds.

You sold it once. Sell it twice.

And again, and again, and again.

Make one sale turn into hundreds.

You sold it once.

Sell it twice.

And again, and again, and again.

Meet Your Guide:

Ixchel Lunar (they/them)

I've spent over a decade helping founders whose bodies of work run deep, getting clear on who their work is actually for, and finding the language that makes those people recognize themselves on a page and then book.

Twenty-five years of brand and web development sit under that. I have spent years reading other people's client material at close range: call recordings, feedback, offboarding notes, the long DMs. A buyer sentence and a marketer sentence do not sound alike, once somebody shows you where to listen.

In this workshop we point all of that at your existing work.

My work is for those who live outside the lines: queer mystics, mixed-lineage holders, creative founders, diasporic rebels, neuro-emergent practitioners, and sacred misfits ready to lead without burning out.

You don't need a big audience to get something out of this.

You need a real one behind you.

Clients who have told you things.

Buyers who wrote you something back.

Three years of material or twenty.

Tidy, or scattered across four apps and a screenshots folder.


If the work is good and the page hasn't caught up with it yet, you are in the right place.

Register Now ↓

How it Works

1. Take your seat by enrolling. The pre-work email arrives straight away.
2. Gather two small piles: ten to twenty pieces where your buyers speak in their own words, and ten to twenty where you sound most like yourself. One afternoon does it.
3. Show up live on September 14th. 2 hours, camera optional.
4. Leave with your Client Language Map and your Voice File both finished, and the recording in your inbox.

5. At the end, I show you Stellar World Code, where those two files become eight, built on your chart and your Human Design, running inside your own second brain on your own machine. Your workshop fee comes off it.

$197 — What You Receive

Everything you need is in the room.

Deliverable 1 (The live workshop, 120 minutes)
We build your Client Language Map and your Voice File together, live, from the material you brought. You leave with them done rather than with notes about doing them.

Deliverable 2 (The prompts, yours to keep)
The prompts we run in the room are yours afterward. Run them again before your next launch, and the one after that.

Deliverable 3 (Your Client Language Map)
The Client Language Map: one file, six parts, your buyers' problems ranked, their verbatim phrases labeled by source. The Voice File: how you sound, on the page, ready to hand any tool you already use.

Deliverable 4 (The recording and transcript)
Sent within about 6 hours. Yours to keep.

Note: Nothing to install. It runs in a plain browser chat, in Claude, ChatGPT, or Gemini, whichever one you already have open.

Thinking about joining Stellar World Code or OoSo Studio? Your workshop fees can be credited to your enrollment. Just ask me how during the workshop.

Sell It Twice

A live workshop for founders whose best sales language is already written, and buried in their own files.

Monday September 14th

10AM PDT | 12PM CDT | 1PM EDT | 6PM CET

Register Now

Where to send your access and the pre-work steps
ItemQuantityPrice
Sell It Twice Workshop
1
$197.00
The Second Brain Lite Edition starter vault ($47)
A furnished Obsidian Vault, useful from the day it lands. Includes a mini-course and zip file that opens into a fully set up Obsidian vault, arranged upon install: the folders, the plugins configured, a Start Here note, and the prompt saved inside. It is where what you build today goes to live.

Order summary
ItemQuantityAmount
Sell It Twice Workshop1$ 197.00
Order Total
$0.00

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Kat Burrowes

Founder of Somatic Creativity

"What Ixchel teaches about decolonizing time is vital in our modern hustle culture. There are so many practical tools and powerful practices for you to shift your relationship with time and reconnect with yourself.
Give yourself the gift of soulful devotion to your wild essence!"

Cara Jones

Story Doula

“For anyone called to unhook from old systems and bring forth work from a deeper place within, Ixchel is a pioneer, an inspiration and incredible guide.”

Lynn Pierce

Founder of Happy, Healthy, Ageless

"Ixchel teaches profound sacred processes and then brings them to your daily life so it’s clear how to implement them. I have been on a growth and spiritual path for more than 40 years and

Ixchel is a master teacher with a unique perspective to share that can change your life."

Before you click the button

What people want to know first

Not for the workshop. It runs in a plain browser chat, in ChatGPT or Claude or Gemini, whichever one you have open. Obsidian only comes up if you take the $47 starter vault, since that zip opens into an Obsidian folder.

Testimonials are one source of six. Feedback emails, DM and comment text, discovery call notes, survey and application answers, and offboarding notes all count. Ten to twenty pieces is enough for a pattern to show up.

One email, one job, two small piles: what your buyers said, and what you wrote when you sounded most like yourself. Most of it is already in your inbox, from a year you have stopped thinking about. Give it an afternoon of scrolling.

One page that names how you actually sound: your rhythm, your words, the moves you make and the ones you never make. You build it from your own best writing, then hand it to whatever tool you already use, so the draft comes back sounding like you instead of like the internet. It is the first of the eight files Stellar World Code builds, and you leave the room with it in hand.

No. I would say so in a bigger font if the checkout let me. Nothing in the ninety minutes needs the vault.

Yes. The replay and transcript come with your ticket, usually within a day.

Anyone still building a first client list, since a pattern needs material to sit in and yours is still arriving. And anyone hoping to come out of this with a tidy drive. That is a fair thing to want, and a different job from this one.

Sell It Twice

Your buyers already wrote the page. I will be there with you.



Join Sell It Twice, $197


(If you have a folder called “testimonials” that you have opened twice, both times looking for something else, this is for you.)